BUSINESS BRIEF
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BUSINESS NAME: Sweet Mango Cafe
TYPE: Cafe & Bakery
LOCATION: Sukhumvit Soi 22, Bangkok, Thailand
OWNER: Nida Pongsakorn

WHAT WE DO:
- Artisan coffee and homemade Thai desserts
- Mango sticky rice is our signature (voted #1 on TripAdvisor Sukhumvit)
- Also serve lunch sets (Thai + Western fusion)
- Cater for small events and corporate orders
- Open daily 7am to 9pm

OUR CUSTOMERS:
- Local office workers (lunch crowd, weekday regulars)
- Tourists exploring Sukhumvit (especially couples and foodies)
- Instagram foodies (our desserts photograph really well)
- Corporate clients for catering (offices, co-working spaces nearby)

UPCOMING NEWS:
- New matcha mango menu launching March 20
- 15% off catering orders for Songkran season (April)
- Just hit 5,000 Instagram followers
- New evening dessert tasting menu starting April 1

BRAND IDENTITY:
- Colors: Warm yellow (#F5A623), deep green (#2D5F2D), cream white
- Tone: Warm, friendly, a bit playful. Not corporate.
- Tagline: "Where Thai sweetness meets your morning coffee"

WEBSITE NEEDS:
- Menu (with photos and prices)
- About us (our story, the team)
- Catering info (packages, pricing, how to order)
- Contact and location (map, phone, Line ID)
- Instagram feed link (@sweetmangocafe)

NEWSLETTER INFO:
- ~800 email subscribers (customers who signed up in-store)
- Send 2x per month
- Mix of new menu items, promotions, and behind-the-scenes stories

SOCIAL MEDIA:
- Instagram: @sweetmangocafe (5,000 followers)
- Facebook: Sweet Mango Cafe Bangkok
- Line Official Account for promotions and loyalty

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HOW TO USE THIS BRIEF WITH CLAUDE COWORK
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Copy and paste this entire brief into Claude, then try prompts like these:


FOR NEWSLETTERS:
"Using the business brief above, write a short email newsletter announcing the new matcha mango menu launching March 20. Keep it warm and friendly, under 200 words."

"Write a Songkran promotion email offering 15% off catering. Include a clear call to action to reply or call to book."

"Create a monthly newsletter template I can reuse. Include sections for: new menu spotlight, upcoming events, a customer photo feature, and a special offer."


FOR A WEBSITE:
"Using this business brief, write all the text for a one-page website. Include sections for hero/intro, about us, menu highlights, catering services, and contact info."

"Write an About Us page that tells our story in a warm, personal way. Mention that Nida started the cafe after leaving her corporate job to follow her passion for Thai desserts."

"Create a catering page with 3 package tiers (Small, Medium, Large) based on the brief. Make up reasonable pricing for Bangkok."


FOR A CHROME EXTENSION (CLAUDE COWORK):
"I'm looking at a competitor cafe's Instagram page. Based on my business brief, suggest 5 post ideas that would help Sweet Mango Cafe stand out."

"I'm reading an article about food trends in Bangkok. Based on my business brief, what trends should I pay attention to and how could I use them?"

"I'm browsing a website builder template. Based on my brief, tell me what sections I need and what text to put in each one."


TIPS:
- Always paste your full business brief first, then ask your question
- The more detail in your brief, the better the output
- Update this brief whenever something changes (new menu, new location, new milestone)
- Save your best outputs and reuse them as templates